Tried to sound smart instead of being useful.
Made the work look important when it wasn’t needed
Exaggerated our impact.
Forgot that maintaining a low profile is a big part of why our clients win.
Tried to prove our value instead of earning it.
Stayed deliberately discrete — effective, not loud.
Said no to work we couldn’t do exceptionally.
Referred the competitor who was better suited.
Delivered clarity when ambiguity would have been easier.
Helped the client carry the work forward without us.